DaVinci Content Management System
DaVinci Content Management System (CMS) is an integral part of the DaVinci Content Delivery Platform and supports an array of content types to deliver value added services supporting all consumer touch points including SMS, STK, MMS, WAP, Web, USSD, Voice, Video and CRBT.
The system can manage many different types of content in various formats and deliver one consistent user experience that is easy to consume. Multi-country deployments are easily supported through a comprehensive content exchange and digital rights management (DRM) model.
An integrated device repository provides extensive information on the capabilities of each device and has information available for more than 4,500 handsets. The functionality of transcoding together with the in-depth device repository ensures that content is delivered at optimal quality and that users receive content that fits the functionality of their handset.
The inbuilt workflow engine manages the entire lifecycle of the content from ingestion, moderation, approval, adaptation and publishing to delivery. The integrated rules engine manages content license agreements, cross-promotions and content ranking. A common subscriber registry tracks user behavior across all services powered by the DaVinci CMS.
“Delivering a consistent user experience across all consumer touch points”
DaVinci WAP Portal Management System
DaVinci Portal Management System (PMS) manages and arranges the storefront content when configured using pre-defined templates. Configuration is easy to use as menus are provided that can be set up quickly and need no programming effort. Changes to content can be made quickly in real-time with no service downtime. Content discovery is enhanced through several features including full or partial string search, automatic recommendations, content ranking based on download volumes and user assigned content rating. To ensure relevant content is recommended, behavioral analysis in undertaken on the click stream that identifies the most browsed and downloaded content available. Specific micro portals can also be created rapidly to promote individual campaigns.
DaVinci WAP PMS enables a mobile storefront to be created which can be accessed through both low and high-end devices. Operators and brands are able to offer a consistent user experience to all users by using the rich device repository that provides handset device capability information. This means that users will be provided with the best possible service that matches their own handset functionality. DaVinci WAP PMS simplifies content discovery by providing relevant content to users depending on device capability or geographic segmentation.
DaVinci Studio
DaVinci Studio is a feature-rich service creation environment that enables operators and media companies to quickly launch a wide range of interactive marketing services such as contests, polls and auctions to engage with customers and strengthen the customer relationship. Activities can be managed with different price points through a sophisticated billing mechanism.
The solution can be enabled through various channels including SMS, Web, WAP and voice using APIs. DaVinci Studio provides easy to use User Management tools, which are assigned for different functions. Real-time reports can be created to monitor service performance.
“Enabling interactive marketing services to engage with customers”
DaVinci Subscription Manager
Mobile operators and third party service providers offer subscription-based services on multiple channels including SMS, USSD, IVR, WAP and Web. These services are hosted across different networks in multi-silos and each vendor uses their own subscription manager customized to their service offerings.
DaVinci Subscription Manager empowers operators and service providers to upgrade, control, charge for and support their services from one centralized system. Powered by modular, scalable and flexible architecture the product provides open interfaces for fast integration with operator networks and service providers over multiple channels including SMS, USSD, IVR, WAP and Web. The charging system can be integrated with the core system using a wide variety of charging methods and protocols.
DaVinci Subscription Manager creates and manages all subscription models and has a single point of billing which streamlines billing to enable subscription based VAS services to be rapidly deployed. The platform can dynamically limit subscription to a service based on pre-defined rules. An advanced notification system and integrated customer care make DaVinci Subscription Manager easy to use.
