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We tripled our subscriber base on the Ring Back Tone (RBT) platform provided by IMImobile within a period of six months. IMImobile has also worked on commercial agreements to provide content specifically tailored to suit local preferences, which has been a factor contributing to the success of the service. IMImobile augments its technology platform and content aggregation with ongoing portal management, operational support to ensure SLAs, reporting and settlement to offer a managed service, empowering us to grow ARPU while containing costs.
Mr. Eric Meijer, VAS Global Content Manager Millicom
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