Delivering video: on demand through streaming, subscription and download
DaVinci Video Portal
Users are able to access their favourite content through short code based services, premium content and video subscriptions through an easy to use interface using DaVinci 3G Services. With the advent of 3G-enabled mobile operator core networks, operators can now offer High Speed Circuit Switched Data (HS-CSD) mobile video calls through ITU-T H.324M specification.
Handling video calls is similar to legacy Interactive Voice Response (IVR) portals, the mobile users are familiar with using their mobile keypads for navigation and activating video content on the portal. Furthermore, as the video portals can depict visual cues for the options to be selected; the users can be educated better of the options available to them for content discovery and catalogue browsing.
Enabling the circuit switched Video Portal does not require any special features from a 3G capable user device. All devices capable of Video Telephony have full support for the ITU-T specified H.324M protocol for multi-media over HS-CSD channels.
DaVinci Video on Demand
Video on Demand is unarguably the most sought after service on the 3G WAP portals. With the high bitrates available through HSPA, it is now possible to have uninterrupted video streaming at a higher quality than possible before. The DaVinci Video on Demand solution is complemented with a comprehensive Device Repository that gives detailed information on not only the supported codecs but also the maximum quality of audio/video content supported on a given device. As a result, the solution selects only the best possible content for streaming to the consumer.
Integration with DaVinci CMS ensures that the content is provisioned through a rigorous Content Workflow process. This ensures only the relevant content of desirable quality gets published on to the content catalogue. At the time of ingestion, the Trans-coding engine adapts the content for viewing on multiple handset makes and types.
The video content ingested may be published in different categories and made discoverable through features such as full text search, automatic recommendations, top rated content, top viewed content or promotional videos. This ensures that consumes can not only view popular content but also discover the content they are most likely to enjoy.
Client Testimonial
“ Mobile video is becoming more and more popular and consumers expect to be able to browse and watch videos streamed to their mobile phone and make video calls from wherever they are. Operators are able to deliver seamless 3G services and integrate with content management services from IMImobile’s modular product portfolio to create innovative mobile services ”
