DaVinci Evolved Service Platform


The DaVinci Evolved Service Platform (ESP) provides a unified environment to create, deliver and manage a wide range of innovative, revenue generating mobile data, voice and video services. DaVinci ESP has been built from the ground-up to stay ahead of the curve in a rapidly evolving mobile data space. The platform comprises several distinct yet fully interoperable modules which are designed to function in a standalone mode or as part of a fully integrated suite. Each module delivers carrier-class performance, is highly scalable and exposes open APIs built on industry standards such as SOAP/XML and REST.

The platform includes a flexible service creation layer which is metadata driven and provides a declarative environment for configuring new services. The "configure, not code" approach means new services can be quickly launched and customizations delivered rapidly. This ingrained agility makes DaVinci ESP the ideal platform for service creation, service delivery and service management.

“Delivering a consistent user experience across all consumer touch points”

The DaVinci Evolved Service Platform is based on an advanced architecture to provide true multi tenancy. Large centralized deployments of the platform serve multiple carriers and multiple operating companies of group operators. This "platform-as-a-service" model enables all partner on-boarding, content management, reporting and partner settlement functions to be centralized in a "hub" while service creation, packaging and delivery are localized to suit unique conditions in each market. This model enables economies of scale to be realized while optimizing service delivery and end user experience.

The platform delivers an engaging and "connected" consumer experience. The DaVinci ESP has in-built gateways for integrating with multiple bearer channels including SMS, MMS, USSD, STK, Voice, WAP and Web. A unified service core coupled with these gateways allows services to be discovered, accessed and delivered over multiple bearer channels.


The mobile data space is characterized by constant change - new devices, new service formats, new providers, new pricing models, new ways of packaging and promoting services emerge frequently. IMImobile delivers a mutually reinforcing combination of a managed services business model and a flexible technology model to help carriers keep up with and stay ahead of these changes. DaVinci ESP epitomizes a "live and growing" philosophy where all extensions to the platform are productized and the platform organically evolves on a daily basis.

DaVinci ESP is a tried, tested and proven solution currently powering over 300 discrete consumer services deployed for 77 leading carriers in 66 countries. The platform is architected to seamlessly integrate and interoperate with carriers' existing technology infrastructure. IMImobile has vast experience in integrating its DaVinci ESP with network equipment, operations support systems (OSS) and business support systems (BSS) from all of the leading vendors thereby compressing time-to-value for new deployments and launches.

“Enabling interactive marketing services to engage with customers”