Enabling consumers to enjoy a connected digital music experience from the mobile and Web
DaVinci Music is a comprehensive suite of digital music services for operators, brands, media companies and content owners. Provided on a managed basis, IMImobile customers can launch branded digital music services with full length audio and video products using a la carte download, streaming, subscription or IVR service models.
DaVinci Music provides consumers with a connected music experience delivering anywhere, anytime access to music. IMImobile has pan-European licences with the leading music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music.
Our managed service model frees up customers to focus on the marketing and promotion of their music service instead of costly, time-consuming content management and operational issues. DaVinci Music provides music services globally for customers including Virgin Mobile, AOL, Meteor, and Samsung.
Meteor Ireland launched a Full Track Music download service enabling subscribers to purchase music via WAP or Web stores.
By accessing the "my downloads" area after purchasing tracks, users can download to either their PC or mobile, or both, at no extra cost.
Full Track Music Download
DaVinci Music’s Full Track Music Download service enables operators, brands and media companies to rapidly launch, consolidate or replace music services and engage with customers through music to start delivering immediate revenues.
The service is powered by an innovative and flexible open standards platform which provides fast customisation, enabling IMImobile to easily adapt to customers’ individual business objectives. DaVinci Music has an extensive content database, which is fully managed from content ingestion through to billing and fulfillment.
DaVinci Music provides a white label ‘end to end’ portal that can be customised according to a customer’s brand. It can also be integrated seamlessly into a customer’s existing service via our flexible APIs. Both options give the customer full control of the user experience and how the service looks and is managed.
With over 5 million full tracks, music videos and ring back tones, DaVinci Music’s Full Track Music Download is a rich and scalable feature-rich music offering.
Music Redemption
Many leading brands have harnessed the power of music in partnership with IMImobile to engage with their customers and create awareness of their products. Sales promotion initiatives offering customers free music downloads have been leveraged by brands such as RBS/Natwest, Sony Ericsson, Ben Sherman and Nescafe to deliver mobile music as a key part of their marketing promotions and sales strategy.
EMI and rock-band Gorillaz offered users a free audio download to promote their new album, Plastic Beach. Fans downloading a freemium Gorillaz game from the
website were given a free track to download when they upgraded to the next level of the game. IMImobile provided music fulfilment and customer service for the promotion.
Music Promotion
IMImobile’s specialised music marketing team can create bespoke marketing campaigns to meet individual customer requirements.
DaVinci Business Intelligence is used as part of the marketing service to transform data into actionable business intelligence to drive customer acquisition and retention. Customers can retrieve intelligence from an on-line dashboard and pull up daily, weekly and monthly reports.
Samsung launched a full track music and realtone download service across multiple territories in Europe, enabling users to purchase content for their Samsung handset.
IMImobile provided its backend content fulfilment API music service that delivered music from the major record labels, straight to customer’s mobiles via the DaVinci Music API service.
Client Testimonial
“ Meteor’s Music Store has put the user experience first enabling subscribers to listen to music on the devices they choose and only be charged once ”
Elaine Robinson
Director of advanced product development at Meteor
