DaVinci Evolved Service Platform (ESP) is the central hub to deliver an engaging and "connected" consumer experience across multiple media channels. Built from the ground-up the platform ensures that we stay ahead of the curve in a rapidly evolving mobile data space. The DaVinci platform comprises several distinct yet fully interoperable modules which are designed to function in a standalone mode or as part of a fully integrated suite. Each module delivers carrier-class performance, is highly scalable and exposes open APIs built on industry standards.