Originally, the company was established as IMISoftware in 1998 to developed software for power transmission and telecom towers. It was the year 2000 when Vishwanath Alluri and Shyam Bhat, the two founders of IMImobile, saw an opportunity to offer a richer set of mobile data services in a mobile landscape dominated by voice and SMS. With entrepreneurial vision Vish and Shyam realised that not only would customers want a full range of mobile services on their mobile devices, but that a broader range of media and enterprises would also want to get involved to reach out to their customers. In 2007, the original business of IMISoftware was sold and the company was renamed IMImobile.

Today the awarded DaVinci Evolved Service Platform, developed by IMImobile, is deeply embedded in the business processes of over 100 mobile operator and blue chip enterprise customers worldwide. The platform represents 600 man-years of investment and development and reaches over 900 million subscribers worldwide. The DaVinci Platform provides the foundation to enable an open mobile market and runs a range next generation mobile internet services and enterprise grade CRM, messaging, rich media, marketing and analytics solutions.

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