Sponsored by IMImobile, first edition of global awards aims to recognise innovation in campaigns in India
High-profile jury deliberates impressive campaign submissions across 15 categories to select short-list
New Delhi, September 19, 2012 - The short-list of finalists for the Mobile Marketing Association’s (MMA) The Smarties™ India 2012 Awards were announced today across 15 categories with submissions from over 111 entries. The Smarties™ is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest that truly showcases the ‘best of the best’ in the industry.
The global jury of senior brand marketers and advertising executives met in New Delhi yesterday to discuss, debate and vote for their favourites under the guidance of Jury Chair Vishnu Mohan, Chief Executive Officer, Havas Media Asia Pacific. With over 100 entries, the judges had to ensure that the Smarties recognize the commitment and accomplishments of the world's leading companies and individuals in the ever-evolving mobile marketing industry.
“When you review this accomplished short-list, it becomes apparent that mobile is transforming the way brands and agencies approach their marketing strategies to meet their objectives across the purchase funnel,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “Mobile presents such a powerful opportunity for everyone involved in the creative process to rethink their approach and re-align their budgets to accomplish higher customer connectivity.”
The much-anticipated first Smarties India 2012 Awards is proudly sponsored by IMImobile which is a leading global mobile data services platform and solutions provider to enterprises, mobile operators and media companies. The campaigns that have been selected after much deliberation as finalists are a real representation of the innovation, creativity and talent in India that are defining the boundaries of mobile marketing as an effective channel of engaging consumers like never before.
Commenting on the sponsorship, Mr. Vishwanath Alluri, Founder & CEO, IMImobile said, “We are proud to be a Founding Sponsor of the first edition of the Indian Smarties™ Awards to recognize outstanding excellence in mobile marketing and a partner of the MMA, the leading association of mobile marketers in the world. Being the leading provider of technology to mobile marketing campaigns of our clients in reaching out to over one billion people in over 72 countries worldwide, we see great synergies with the MMA’s primary focus of establishing mobile as an indispensable part of the marketing mix and a key priority of marketers globally. We are confident that Smarties™ India will spur innovation and creativity in mobile marketing in India and set higher benchmarks for the industry.”
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.
The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches.
For more information, please visit www.mmaglobal.com