Managed Ring Back Tone Services

Instead of hearing the familiar ‘ring’ tone when calling someone, Ring Back Tone (RBT) enables subscribers to play their favorite jingle or phrase to incoming callers. The RBT therefore allows the subscriber to make an individual statement on their personality or mood.

Telecom operators benefit from creating a unique customer experience and enhanced brand loyalty in the youth market. Premium price points generate a separate revenue stream thus significantly improving Average Revenue Per User (ARPU). RBT is network based so full control over operations and billing remains with the service provider.

IMImobile has developed a complete RBT solution covering all aspects of the platform providing a comprehensive service for end users.